Solution 9
Categories
Hair care
Client
LEE & RYU
Project
Shampoo container
Services
Physical Product design Packaging Artwork Design Art & Design Direction
Year
2015
Solution Nine is a nature-driven shampoo developed exclusively with botanical herbal ingredients.
COG developed the container design and packaging graphic artwork for the product.
The design approach was guided by the product’s core philosophy of restoring scalp balance through natural healing ingredients.We translated this philosophy into a visual language that communicates purity, botanical origin, and functional clarity simultaneously. The design also balances scientific credibility with emotional storytelling rooted in natural wellness.
Solution Nine is a nature-driven shampoo developed exclusively with botanical herbal ingredients.
COG developed the container design and packaging graphic artwork for the product.
The design approach was guided by the product’s core philosophy of restoring scalp balance through natural healing ingredients.We translated this philosophy into a visual language that communicates purity, botanical origin, and functional clarity simultaneously. The design also balances scientific credibility with emotional storytelling rooted in natural wellness.
he packaging artwork was developed in two distinct design directions.
The first design focuses on clearly communicating the product’s high natural ingredient ratio and clean formulation through carefully refined material tones, graphic composition, and typographic hierarchy.
The overall design emphasizes stability, trust, and therapeutic qualities, while connecting to the brand’s heritage inspired by traditional herbal scalp treatment philosophies.
he packaging artwork was developed in two distinct design directions.
The first design focuses on clearly communicating the product’s high natural ingredient ratio and clean formulation through carefully refined material tones, graphic composition, and typographic hierarchy.
The overall design emphasizes stability, trust, and therapeutic qualities, while connecting to the brand’s heritage inspired by traditional herbal scalp treatment philosophies.
The second design direction was developed to strengthen emotional connection with younger consumers and to communicate the approachable and natural character of plant-based ingredients.
A casual, hand-crafted handwriting-style typography was applied to visually express warmth, authenticity, and the human touch inherent to nature-driven brands.
Through the container form and graphic design application, we aimed to create a packaging experience that visually communicates natural restoration, scalp wellness, and modern botanical care.
The second design direction was developed to strengthen emotional connection with younger consumers and to communicate the approachable and natural character of plant-based ingredients.
A casual, hand-crafted handwriting-style typography was applied to visually express warmth, authenticity, and the human touch inherent to nature-driven brands.
Through the container form and graphic design application, we aimed to create a packaging experience that visually communicates natural restoration, scalp wellness, and modern botanical care.
